Business models for newspaper publishers of the article

 
Event On October 25 and 26, the results of Ifra's "Where News?" will be presented in Lisbon. 
Ifra is the leading organization for newspaper publishers and media companies with ten locations around the world. The results of Ifra's "Where News?" research initiative will be presented to a broad audience at its "Business Models for the Future" conference, which will take place in Lisbon on October 25 and 26, 2007. The aim of the project is to identify changes in media usage over the next few years and thus provide assistance in the development of business strategies. Scenarios are developed from the identified influencing factors and possible future situations are described in concrete terms. In this case, future means a situation that is highly probable in five years' time. The forecasts are made on the basis of analyses of the development of social and technological conditions in saturated newspaper markets. Signposts to the futureIn a second step, the conference establishes a link between research and the future on the one hand and the current state of the media industry on the other. On the one hand, it offers signposts and a toolbox for the development of the future and, on the other, presents solutions that colleagues have already found today. Speakers from companies such as Agora, Chicago Tribune, Le Figaro, Jordan United Press, Wegener and Yahoo will explain how they have already successfully set the course for the future. Niko Ruokosuo, President of Sanoma Kaupunkilehdet from Finland, will lead through the two days. Today, he is at the forefront of one of the fastest developing sectors in the industry, free newspapers.
Sabine Flaxman
 

 
 
Ifra conference: "Business models for newspaper publishers" Date:
25 and 26 October 2007 in LisbonIfra is the leading organization
for newspaper publishers and media companies with ten locations around the world. Headquartered in Darmstadt, the association has been the platform for decision-makers in the newspaper industry since 1961. A board made up of publishers as well as central, regional and specialist member committees steer the association's work. The trade journal zeitungstechnik is published monthly in five languages (www.ifra-nt.com). The IfraExpo trade fair, which is held annually in major European cities, is regarded as the world's most important trade exhibition for newspaper companies and their partners.