Max makes mobile

 
Health insurance companies I The Neue Lgk from Berne and Zurich advertises the Trainer Max of the online insurance company KPT with a firm hand. 
The online insurance company KPT is currently using unconventional advertising to find new customers for its health insurance. Around 70,000 interested people have already signed up for "training" with Trainer Max. The quirky posters, completely off the beaten track of standard health insurance communication, are clearly being understood in the age of viral and cross-media advertising. Together with KPT, Neue Lgk under CD André Benker developed a cross-media concept that allows the insurance company to demonstrate its online expertise in a playful way. The core of this cross-media campaign is www.einzeltraining.ch, an independent microsite that aims to keep the Swiss healthy and fit. It features 250 video modules with Trainer Max. These, as well as a TV commercial for the campaign, were produced by Solid & Hallerfilm under the direction of Rainer Binz. Netvertising from Zurich was responsible for the technical implementation.
Anyone who wants to can now do something for their fitness and health free of charge at einzeltraining.ch. Trainer Max puts together an individual, tailor-made fitness program for everyone and accompanies them through the entire training session. You are greeted by Trainer Max by name and regularly reminded by e-mail not to miss a training session. The training program was developed in collaboration with sports physicians from Berlin. Stiftung Warentest recently awarded the underlying training tool the rating "unreservedly recommendable".
To ensure that as many people as possible want to train with Coach Max, he is being presented and introduced nationwide with posters, a TV commercial, bus posters, banners and much more.
KPT is the leading online health insurance company in Switzerland. Over 100,000 customers already communicate with KPT Insurance online. It will be interesting to see how many of the 70,000 fitness enthusiasts who have been getting a free workout from the evil trainer Max will become real KPT customers in the future.
Andreas Panzeri