Communicate like European champions
Eight months before the start of Euro 08, News Aktuell Schweiz is inviting experts from the communications industry to share their outlook. A panel discussion will explore the opportunities presented by the European Soccer Championship from a corporate communications perspective.
Eight months before the start of Euro 08, News Aktuell Schweiz invites experts from the communications industry to look ahead. In a panel discussion between UBS media spokesperson Dominique Gerster, Urs Peter Naef from Migros, Achill Prakash from Publicis, former Bild sports boss and current publisher Ulrich Kühne-Hellmessen and lawyer Stephan Netzle, the opportunities of the European Football Championships from the perspective of corporate communications will be discussed. The discussion will focus on the sponsors' strategy, the challenges for non-sponsors, the role of "ambush marketing" and the legal framework. The event will take place on November 8 at the Zurich Stock Exchange.
