SFLB: What if Switzerland becomes European soccer champion?
A new ad for the Tages-Anzeiger, created by Spillmann/Felser/Leo Burnett, shows what the consequences of a European Championship title for the Swiss soccer team might be. True to the Tagi’s motto, the ad delves into the possible consequences and their resulting effects.
A new commercial for the Tages-Anzeiger from Spillmann/Felser/Leo Burnett shows the possible consequences of the Swiss football team winning the European Championship. In keeping with the Tageszeiger motto, the spot focuses on the possible consequences and the resulting effects. The TV advertisement consists of photographs, which - in keeping with the "what if" idea - were supplemented with collages and effects. Once again, the Tagi agency SFLB was at work; the spot was produced by Plan B. Responsible at Tamedia:
Rolf Bollmann (Head of Newspapers Zurich), Dominique von Albertini (Head of Marketing Communications), Cyril Hänggi (Marketing Communications Assistant). Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann, Barbara Hutter (text) Katja Puccio (AD) Martin Spillmann (CD), Simone Saner, Andy Stäheli (consulting). Production: Plan B, Zurich. Director: Chris Niemeyer.
