Glamour Engineering celebrates with the Migros Culture Percentage

Migros Culture Percentage is celebrating its fiftieth anniversary this year with various activities and projects. The Zurich-based advertising agency Glamour Engineering developed an umbrella campaign that draws attention to the company's diverse commitments. In a deliberately provocative and self-confident manner, everyday life is caricatured and placed in the context of Migros Culture Percentage, according to a statement from the agency. A centerpiece of the anniversary year was the presentation of the Migros Culture Percentage Jubilee Award, which went to 10 prizewinners on October 18 at the Migros Museum of Contemporary Art. Each prize is endowed with CHF 20,000. A jury of experts autonomously selected the winners in each of the 10 categories.
Responsible at Migros Culture Percentage:
Hedy Graber (Head of the Culture and Social Affairs Directorate, Federation of Migros Cooperatives), Barbara Kreyenbühl (Head of Communications, Culture and Social Affairs Directorate). Responsible at Glamour Engineering: Erich Baumgartner (overall management), Michelle Nicol (curation/judging), Rudolph Schürmann (creative direction), Kerstin Schnyder, Philipp Bartscher (consulting).