Jung von Matt/Limmat: Taxi driver wants to sleep
Swiss International Air Lines now offers a flight from Berlin-Tegel to Zurich at 6:15 a.m. To promote this route, Jung von Matt/Limmat has created a radio campaign featuring a Turkish taxi driver calling Swiss.
Swiss International Air Lines now flies from Berlin-Tegel to Zurich at 6.15 am. To communicate this connection, Jung von Matt/Limmat has a lively cab driver call Swiss in a radio campaign. The spots are the second part of the "Taxi Turk" campaign, in which a Turkish cab driver from Berlin tries in vain to influence the airline's offer. In the four current commercials, 6.15 a.m. is clearly too early for the cab driver. He calls the Swiss hotline and tries everything he can to convince the operator to postpone the departure time until later. Unfortunately, despite using all his charm, nothing can be done. The commercials have been on air on all high-reach radio stations in the greater Berlin area since mid-October.
Responsible at Swiss:
Responsible at Swiss:
Priska Heger (Head of Marketing Communication), Christine Moch, Corinne Weishaupt (Advertising). Responsible at Jung von Matt/Limmat: Michael Rottmann, Alexander Jaggy (Creative Direction), Alexander Holtz (Text), Felix Schröder, Dominic Daeppen, Ariane Sonderegger (Consulting), Simone Künzler (FFF) Audioforce (Sound Studio).
