Foundry creates multinational campaign for Contorion
Contorion is promoting its range of tools, workshop equipment, and consumables. Foundry has launched a campaign for the German online giant that has gone live across Germany in the relevant target markets. A rollout in Austria and France is set to follow.
At the heart of the campaign are headlines designed to express Contorion's wide range of tools with creative comparisons. They are based on insights from craft, industry and pop culture.
The campaign is intended to boost awareness of the digital specialist retailer within the target group of professional tradesmen. Foundry has developed a format with an integrated approach. The headlines are used out-of-home, online and on social media.
The agency is responsible for creation, production, media planning and buying. The online spots were animated by Darvideo Animation Studio.
Responsible at Contorion: Maike Bork, Tanguy Bodin, Marco Klotz, Heinrich Bauer, Benita Lange, Martin Gödicke, Lina Yancheva. Responsible at Foundry: Leon Marenbach, Ruben Lopez Mata, Eugenia Kubas, Nitin George, Michael Rottmann, Lea Kutz, Phila Helen Oppel, Susann Kompa, Hugo Bosio, Jarin Morová, Gregor Wollenweber. Responsible at Darvideo (Production): Yuriy Polyashko, Alex Netrusov, Helen Nazarok.
