Cavalcade realizes "stylish" campaign for Swissquote
In online banking, there is something for every taste and every strategy. This is staged by the current campaign of the agency Cavalcade from Lausanne.
To strengthen Swissquote's market position in online trading, Cavalcade developed the "Trade in your style" campaign, which departs from traditional banking language and takes its cue from fashion.
The centerpiece of the campaign is a 15-second film produced by Dynamic Frame and directed by Spanish duo Stefano and Alejandra. The campaign also includes a print and poster campaign, also inspired by fashion.
The measures are played out internationally in four languages and are intended to convey that with Swissquote you can change your trading every day - like a shirt.
Responsible at Swissquote: Jan De Schepper (Chief Sales and Marketing Officer); Romain Le Baud (Head Marketing); Leslie Bronsztejn (Brand Marketing Manager); Jimmy Morilla (Brand Manager). Responsible for Calvalcade: David von Ritter (Creative Director); Julien de Preux (Creative Director); Simon Muñoz (Graphic Designer); Patricia Azevedo (Account Manager). Responsible for Dynamic Frame (Production): Stefano & Alejandra (Directors); Rokas Sydeikis (DOP); Luzius Fischer (Executive Producer); Vyatautas Jakutis (Line Producer); Audrius Solominas (Photographer).
