Oil association reprimanded for climate protection advertising
According to the Swiss Fair Trading Commission, an advertisement by the Swiss Petroleum Association violates fair trading regulations. Greenpeace had filed a complaint against the ad, which featured the slogan «Heating with oil: For greater climate protection.».
The Swiss Commission for Fair Trading has ruled that an advertising message from the Petroleum Association violates the provisions of fair trading. Greenpeace had filed a complaint against the advertisement with the claim "Heating with oil: for more climate protection". According to Wednesday's decision by the advertising industry's self-regulatory body, the petroleum association must refrain from making a total of three advertising claims in future. The slogan "Heating with oil - for more climate protection" is incorrect or at least misleading. This was the title of a newspaper advertisement placed by the Lesch+Frei agency this spring. Greenpeace fought back against this (see
). "Modern oil heating is the most convincing solution in the long term, as its high efficiency contributes to climate protection," read another passage. The Commission criticized the fact that this advertising slogan was neither justified nor proven.
With the same reasoning, the Commission also criticized the statement that it was worth sticking with oil from the point of view of climate protection, especially in the case of refurbishment. In order to use such statements, convincing evidence based on generally accepted scientific methods is required, the Commission stated in its reasoning.
The decision of the Fair Trading Commission is not yet final: the Petroleum Association has 20 days to appeal against the ruling.
). "Modern oil heating is the most convincing solution in the long term, as its high efficiency contributes to climate protection," read another passage. The Commission criticized the fact that this advertising slogan was neither justified nor proven.
With the same reasoning, the Commission also criticized the statement that it was worth sticking with oil from the point of view of climate protection, especially in the case of refurbishment. In order to use such statements, convincing evidence based on generally accepted scientific methods is required, the Commission stated in its reasoning.
The decision of the Fair Trading Commission is not yet final: the Petroleum Association has 20 days to appeal against the ruling.
