Prepaid customers caught in flagrante delicto
Prepaid cell phone balances can be reloaded directly via text message, among other methods. In Flagranti is promoting this in a new campaign for the financial institution Postfinance.
This is intended to appeal to the target group in waiting situations. "Instead of pursuing a boring activity, anyone can use the time and quickly and easily top up their conversation credit - anywhere and at any time," is the motto of the campaigns. The headlines address the viewer specifically and directly in their immediate situation: while waiting on trains, in train stations, at bus stops or while reading.
