In Flagranti: Campaign for Bieler Tagblatt gets underway

In the summer, the advertising agency In Flagranti from Lys won the budget of the Bieler Tagblatt in a competitive presentation. The campaign has now been launched. In Flagranti is positioning the Bieler Tagblatt as a newspaper that lets people know what's happening in the area, according to a press release from the agency. The first wave of advertising focuses on the Biel stadium, a CHF 250 million project that Mayor Stöckli pushed through parliament in the face of ever-decreasing opposition. One ad asks whether the new stadium should be named after Stöckli. In a second, people wonder how it was possible to make the opposition disappear. Two such basic campaigns are planned per year with posters, advertisements, banners, local TV commercials and radio spots. Depending on the current situation, further campaigns will also be run in the surrounding towns and villages. New subscription and early delivery flyers as well as occasional and filler advertisements were also created for the launch.
Responsible at In Flagranti:
Lorenz Schmid, Sue Buri, Yves Kamber (consulting); Marcel Wälti, Bettina Leiggener, Lorenz Killer (graphics/art direction); Jon Andrea Florin, Simon Kümin (text/concept) Responsible at Bieler Tagblatt:
Marcel Geissbühler (General Manager Media); Eveline Harder (Head of Reader Marketing and Communication); Catherine Duttweiler (Editor-in-Chief).