Runway West: With Eve into the summer vacations
Summer is the season for refreshing drinks. To ensure that Eve by Cardinal is always there when friends get together at the lake, in the park, or on the balcony, Startbahnwest has developed an on-pack promotion and accompanying ads for Cardinal.
The centerpiece of the promotion is a prize draw to win a villa in Saint-Tropez for a week. The key visual for this was developed by Startbahnwest and is currently being used on all Eve packs in stores. With the participation code on the promotional packs, the Summer Session album by Mahara Mc Kay can also be downloaded from the Internet as an instant prize.
The promotion has been accompanied by advertisements in the free daily press throughout Switzerland since May 25.
Responsible at Cardinal Eve: Jérôme Rueff (Brand Manager), Carine Guttin (Junior Brand Manager) and Philipp Schlyja (Marketing Manager). Responsible at StartbahnwestChantal Weibel (consultant), Maria-Sol Burgener (graphics), Natasa Maricic (text).
The promotion has been accompanied by advertisements in the free daily press throughout Switzerland since May 25.
Responsible at Cardinal Eve: Jérôme Rueff (Brand Manager), Carine Guttin (Junior Brand Manager) and Philipp Schlyja (Marketing Manager). Responsible at StartbahnwestChantal Weibel (consultant), Maria-Sol Burgener (graphics), Natasa Maricic (text).
