Pop realizes cinematic redesign for the International Short Film Festival Winterthur
The Winterthur International Short Film Festival will take place from November 8 to 13. For the festival’s 26th edition, the brand underwent a comprehensive redesign, and a public campaign is showcasing the shortest short film. The new lead agency, Pop, is responsible for the concept and execution.
The short film festival welcomes its visitors this year on a new festival site and presents itself in a brand new dress: Branding, website and communication were designed by Pop Creative Services. The agency was able to prevail in a pitch against two competitors.
Short films don't shorten, they condense. The audience campaign takes this insight to the extreme and shows the shortest short film in the world: two images. The story in between is told by the viewers themselves. The campaign integrates the festival trailer by filmmaker Lasse Linder in a light-footed way and creates a coherent appearance at all touchpoints.
Clarity and accessibility also play the main roles in the corporate design. The concise brand element "K." is further accentuated by the reduced look, and the website has become a communication hub: Through database-based digitization of documents and processes, the Short Film Festival Winterthur can now significantly reduce its ecological footprint.
The campaign can be seen on posters, DOOH, ads, in cinemas and online, as well as at the festival itself.
Responsible at the International Short Film Festival Winterthur: Lea Rindlisbacher, Marlene Buchser (communication), Stefan Dobler (commercial management), John Canciani (artistic management), Rudolf Gehring (project coordination).Responsible at Pop Creative Services (strategy, concept and creation)Roli Hofer, Michi Benz. Programming website/database: Taylan T. Baslangic, Waldbach Media Baslangic, Andrew Blackwell, Ballet Mécanique. Festival trailerLasse Linder (Director), Robin Angst (DoP), Daniel Loepfe (Editor), Philipp Ritler (Producer).
