How you sit is how you eat

 
Living ViznerBorel has shot a commercial for Ikea with Manifesto. 
Too many cooks spoil the broth, as the saying goes. However, the same popular saying also loves to prepare food in a pretty kitchen and dine in the most tastefully furnished dining room possible. "How you sit is how you eat" is how the advertising agency ViznerBorel sums up this trend towards beautiful dining.
To capture this message in a commercial, ViznerBorel has for once given the lie to the popular saying that too many cooks spoil the broth. No fewer than 20 chefs are used several times in this funny story. The film for the new dining campaign communicates that Ikea's dining room furnishings stand up to even the most critical guild of top chefs. They are so impressed by the wide selection, the quality and the good price that they are increasingly acquiring a taste for it. And so more and more chefs are flocking to Ikea to shop, where they test the individual dining room furnishings as if they were vegetables at the food market. Tried, tested and found to be good, the commercial finally demonstrates.
This was realized in the Ikea furniture store in Spreitenbach with Reto Salimbeni and his Manifesto Films. Filming took place on a sales-free Sunday until early Monday.
The spot is accompanied by a dining room type test and a competition to draw attention to Dining Room Week. The carrier media are internet banners, family mailings, advertisements and flyers.   
Andreas Panzeri