OSW brings IP Multimedia to Fasnacht

The Basel agency OSW has designed a special advertisement for marketer IP Multimedia (Switzerland) for the locally published program booklet of the Basel Guggen-Gala. The result is a performance showing a Guggen musician in an astronaut suit on the moon, i.e. without an audience. The headline is intended to illustrate that Guggenmusik without an audience is like advertising without IP Multimedia, OSW announced. Spillmann/Felser/Leo Burnett is primarily responsible for the overall advertising presence of IP Multimedia (Switzerland). Responsible at IP Multimedia:
Tanja Kretz-Sägesser (Project Manager Communication), Tamara Reding (Head of IPM, Basel). Responsible at Oswald Siegfried Werbeagentur (OSW): Michael Oswald (AD), Nadine Siegfried (Consulting), René Fisch (Text).