Another strong advertising month in September
According to Media Focus’s advertising market trends, September 2022 was, as usual, a strong month for advertising. It closed with gross advertising spending of 639.7 million Swiss francs.
Compared to the previous month, the gross value print of 639.7 million Swiss francs represents a renewed increase (+45.4%) and the advertising market also increases year-on-year (+5.2%). 15 industries increase in advertising pressure this month, contributing significantly to the overall increase. Among the most advertised products without Search are McDonald's restaurants.
Advertising pressure in the overall market
Development of advertising print as of September 2022 in millions of gross Swiss francs
Retail trade reduces advertising pressure for the first time in 2022
Only six industries reduce advertising print in September. The biggest percentage reduction was in cleaning (-33.1%), followed by cosmetics & personal care (-24.8%), vehicles (-16.5%), food (-8.4%), retail trade (-7.5%) and fashion & sports (-5.3%). The Retail Trade sector thus recorded a decline in advertising pressure for the first time this year. Nevertheless, Retail Trade can easily defend its first place in the overall annual ranking.
Tobacco products with significant increase
15 industries increased their web printing in September. This includes tobacco products, with a significant increase of 88 percent. Nevertheless, the sector still brings up the rear in the ranking comparison. The energy (+76.1%), telecommunications (60.8%), services (26.9%) and construction, industry & furnishings (+23%) sectors also increase their advertising pressure significantly.
Top 10 Advertisers & Products
The top advertisers and most advertised products as well as services (excluding assortment, image advertising and collective categories) in September 2022.
