Uefa angry with Migros over Euro fan zones

A conflict is brewing between UEFA and the retail giant Migros over fan zones during Euro 08. Migros plans to set up its own fan zones in Basel, Zurich, and Bern during the European Soccer Championship, in close proximity to the official venues organized by UEFA and its partners.

 A conflict is simmering between Uefa and the major distributor Migros over fan zones during Euro 08. Migros is planning its own fan zones in Basel, Zurich and Bern during the European Football Championships in the immediate vicinity of the official Uefa and partner facilities, as reported by the Sonntagszeitung newspaper. It wants to set up screens there and offer catering - the latter is to come from its own range, not from Euro 08 sponsors such as McDonald's. Uefa reacted angrily: "Migros' aim seems to be to create as much confusion as possible between the official Euro 08 activities and Migros' unofficial ones," said Philippe Margraff, head of marketing at Uefa, to the Sonntagszeitung. In Margraff's eyes, the orange giant is engaging in ambush marketing. Uefa is therefore considering legal action. The M08 Fans' Championship was already a thorn in the side of the football association. However, Migros seems to be taking it in its stride so far. We are acting within the bounds of what is permitted, says spokeswoman Monika Weibel. All activities have been legally checked.

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