Saatchi & Saatchi turns orange pricing policy into advertising

The Geneva-based agency Saatchi & Saatchi Simko has designed the new advertising for the Orange Maxima and Optima price plans. In the images of the new campaign, the world moves closer together, distances become shorter and everything you love is always close by. Visually, this was realized with a globe effect that runs through the entire campaign and illustrates the reduction of all distances. The campaign was launched in September with two subjects for Maxima and is now being continued with a TV commercial and three subjects for Optima. In addition to the basic media of TV and print/poster, the campaign was also prepared for the Internet in a media-appropriate manner.
Responsible at Orange Communications: Richard Briffod (Marketing Manager Residential) Responsible at Saatchi & Saatchi Simko: Olivier Girard (Chief Creative Officer), Fred Doms, Gabriel Mauron (Art Direction), Sandrine Llopis, Antonio Lopez (Copywriter), Bernard Cornut (TV Producer), Anthony Lamy (Account Director), Leyla Rosatti, Lorene Deschenaux (Account Manager).