Rail strike makes the advertising cash register ring
While the rail strike in Germany may be damaging Deutsche Bahn's image, it is also generating above-average revenue from online advertising for the company.
The rail strike in Germany may be tarnishing Deutsche Bahn's image, but it is also generating above-average income from online advertising. Because many more customers are visiting the Bahn.de website to find out about the effects of the strike, user numbers are soaring. The rail company is benefiting from advertisements that are displayed on the site, as Werben & Verkaufen reports. However, Deutsche Bahn does not wish to disclose the amount of additional revenue. According to the online marketer Orangemedia, which is responsible for Bahn.de, some advertising customers have increased their investments in current campaigns due to the current situation.
