Eurocom Worldwide: These are the trends in the communications industry
At the 19th annual conference of Eurocom Worldwide, agency executives discussed the most important trends in the communications industry.
The international PR network Eurocom Worldwide, which brings together independent, owner-managed communications agencies, has grown once again. With 29 member agencies, it now covers 80 countries around the world. In addition, the number of agency cooperations increased by 30 percent in the past two years, which is the highest value since its foundation, the network announced on the occasion of its 19th annual conference. Around 30 agency heads from around the world gathered in Barcelona to discuss trends and challenges in the communications industry.
Gen Z, uncertainty, trust
It was about Generation Z, which is characterized by authenticity and a sense of purpose and demands a change in work structures in companies, as well as other topics such as coping with recession and uncertainty, trust as a new form of brand value and internal communication as a growth driver.
As "Agency of the Year 2022", Eurocom Worldwide Chairman Robin Baker awarded the Spanish agency "Both. People & Comms.", host of the conference, for their exceptional commitment within the Eurocom Worldwide network. Agencies Cloudberry from Sweden, Lbdi from Italy and EMG Asiacom (China) were honored for ten years of partnership and their contribution to the network.
