Vizner Borel heralds the great quest for the small can for Igora
In collaboration with the online portal 20 Minuten, Vizner Borel has designed a contest for Igora. Various small aluminum cans are hidden within the editorial section.
The task is to find these small cans. However, the cans jump to a different location every day and the whole search starts all over again. 20 Minuten has implemented the competition online in the editorial section. "Die große Suche nach der kleinen Dose" is accompanied editorially, also in the print edition, and advertised on posters. The Igora 100 percent campaign, which can be seen on posters, is running nationally at the same time.
Responsible at Igora- Cooperative for Aluminum Recycling: Arno Bertozzi (Chairman), Markus Tavernier (Managing Director), Daniel Frischknecht (Head of Marketing). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Gian-Maurizio (art direction), Nina Treml, Guillaume Borel(text), Patricia Tschumi (consultant). Online: 20min.
Responsible at Igora- Cooperative for Aluminum Recycling: Arno Bertozzi (Chairman), Markus Tavernier (Managing Director), Daniel Frischknecht (Head of Marketing). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Gian-Maurizio (art direction), Nina Treml, Guillaume Borel(text), Patricia Tschumi (consultant). Online: 20min.
