Muntagnard: Dennis Lück and Nico Serena new on the Board of Directors
The Graubünden-based label Muntagnard is expanding its team with the addition of textile expert Nico Serena and Dennis Lück, the 2017 «Advertiser of the Year.».
The Grisons-based fashion label Muntagnard produces textiles with high standards of quality, design and sustainability. According to the brand itself, this makes it a Swiss pioneer in the field of "Circular Fashion". Muntagnard is established both in the B2C market as a premium label, but is also increasingly active in the B2B sector, as more and more companies striving for sustainability increasingly rely on 100 percent biodegradable corporate clothing from the label founded in 2018.
Board of Directors expanded
Now Muntagnard gets reinforcement for the Board of Directors: On the one hand Nico Serena, former CEO and President of KJUS and current founder and CEO of AYCANE, who has made a name for himself in the field of marketing and textile innovations on a global level and now brings his sales and textile know-how to the company.
The other is Dennis Lück, top Swiss creative and co-founder of the brinkertlück agency. Lück, who with his team looks after brands such as Swisscom, Ikea and Zurich Insurance, supports Muntagnard in all matters relating to communication, marketing and creation. The first creative highlight of the collaboration is the first biodegradable showroom, which they built in the Grisons mountains.
Further growth targeted
The two complement the existing Board of Directors, which consists of Christian Ziegler (founder and entrepreneur, HudsonGoodman), Flavio Decurtins (lawyer and notary at Caviezel & Partner) and the two founders Dario Grünenfelder and Dario Pirovino.
"With Nico Serena and Dennis Lück, we are not only bringing professional excellence into the company, but also two personalities who are on fire for their field. And that is exactly what we need as Muntagnard now in our phase of growth. We are delighted to welcome both of them to our Muntagnard family.", the two founders of Muntagnard Dario Grünenfelder and Dario Pirovino are quoted.
