Frontwork covers goods carrier for Heineken
Fontwork has created a new display unit for Heineken specifically for point-of-sale promotions. The goal is to attract customers' attention and boost sales.
The agency has re-clad the product carrier. Now it is to have an effect on several levels: Through its placement, the flag attached to the side and the top sign towering over the racks. In addition, an integrated LED monitor showing the latest advertising films is designed to attract customers' attention.
Special lighting makes the goods appear to be in a refrigerator. This is intended to awaken the desire for a refreshing beer.
Special lighting makes the goods appear to be in a refrigerator. This is intended to awaken the desire for a refreshing beer.
