Spinas Gemperle fights hunger with Caritas

Caritas Switzerland is launching its fourth campaign and fundraising drive on the topic of hunger. This year’s campaign, created by the Spinas Gemperle agency, uses a concise message to highlight what hunger means for over a billion people.

For the fourth time, Caritas Switzerland is running a campaign and collection drive on the subject of hunger. The aim is to draw attention to a tragedy that rarely makes it into the media: malnutrition is responsible for around half of all child deaths in the developing world. This year's campaign motif by the Spinas Gemperle agency uses the shortest possible message to illustrate what hunger means for over a billion people: the loss of family members, friends or their own lives. To change this and with the statement "No one should go hungry", Caritas is calling for active participation in this year's Christmas collection. Posters, adverts, addressed mailings and unaddressed mailings will be used as advertising media. Responsible at Caritas Switzerland:
Odilo Noti (Head of Communications), Jörg Arnold (Head of Fundraising). Responsible at Spinas Gemperle: Lorenz Spinas (CD), David Köder, Susi Kammergruber (text), Sebastian Stolp, Miriam Fischer, Stephan Huwiler (AD/graphics), Gaby Füchslin, Irene Stutz (consulting).

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