Publicis sent rural youth to heavy metal concert

The Zurich agency Publicis caused a stir among heavy metal fans with a guerrilla campaign at Zurich's Volkshaus. A group of rural youths dressed in barn clothes mingled with the mostly black-clad, pierced and tattooed audience at the Apocalyptica concert. Instead of the usual flyers, the backwoodsmen handed out rustic postcards from Muotathal. They showed that tickets from Ticketcorner for this concert could also be bought in the remotest Swiss village - namely at the post office in the PostShop. According to the press release, the die-hard fans reacted to the campaign with a great deal of humor. The campaign supported the Publicis campaign for the Ticketcorner range at PostShop points of sale. It communicates the new offer directly to the core target group as well as to specialist journalists who report on music, stars and concerts.
Responsible at PostShop:
Andreas Etter, Angela Hächler (Marketing Communications). Responsible at Publicis: Philipp Skrabal (CD), Roy Spring (text), Denis Schwarz (AD), Simone Platz (graphics), Tamara Gysi (fitting), Marion Marxer, Deborah Herzig and Bojana Taraba (consulting).