NZZ Folio switches from Ruf Lanz to Publicis
Starting in 2008, NZZ Verlag plans to outsource advertising for all its publications to a single agency. As a result of this strategic change, the NZZ Folio account is moving from Ruf Lanz to Publicis, which already handles advertising for NZZ, NZZ am Sonntag, and NZZ Online.
NZZ Verlag intends to source advertising for all titles from one agency from 2008. As a result of this change in strategy, the NZZ Folio budget will switch from Ruf Lanz to Publicis, which already advertises for NZZ, NZZ am Sonntag and NZZ Online. NZZ Folio was Ruf Lanz's first well-known client. It joined the creative agency shortly after it was founded in 2001, according to a press release. According to Markus Ruf and Danielle Lanz, the budget therefore "also has an emotional value".
NZZ Folio publishing director Ueli Oswald emphasizes that they were very satisfied with Ruf Lanz's work. The NZZ Folio campaigns by Ruf Lanz have won around 20 awards. These include gold, silver and bronze from the Art Directors Club Switzerland, the Golden and Silver Ear and nominations in New York, London and Cannes.
NZZ Folio publishing director Ueli Oswald emphasizes that they were very satisfied with Ruf Lanz's work. The NZZ Folio campaigns by Ruf Lanz have won around 20 awards. These include gold, silver and bronze from the Art Directors Club Switzerland, the Golden and Silver Ear and nominations in New York, London and Cannes.
