ViznerBorel promotes Denner's premium line
The discount retailer Denner now has its own premium line as well. It’s called Primess, and has been on the shelves at all Denner stores since December 1. For now, the lineup includes 23 delicacies.
The brand discounter Denner now also has its own premium line. It is called Primess and has been on the shelves of all Denner stores since December 1. The range initially comprises 23 delicacies. The advertising agency ViznerBorel is now promoting them in a new campaign. Under the motto: "Life is too short for expensive delicacies", Denner's lead agency is launching the Primess Premium line with a specially created discount etiquette. The national campaign includes advertisements, carrier ads with the discount etiquette as an insert and all POS measures:
Petra Hilber (Project Management) Responsible at ViznerBorel:
Lajos Vizner, Guillaume Borel (overall responsibility); Jürg Waeber, Guillaume Borel (text); Livio Reutlinger (art direction); Adrian Bucher (consulting); Jonathan Heyer (photography).
Petra Hilber (Project Management) Responsible at ViznerBorel:
Lajos Vizner, Guillaume Borel (overall responsibility); Jürg Waeber, Guillaume Borel (text); Livio Reutlinger (art direction); Adrian Bucher (consulting); Jonathan Heyer (photography).
