New formula

Self-promotion Advertising for advertising agencies is still rare. This makes it all the more striking when an agency announces a personnel expansion with a really tangible subject. "Formelzwei becomes Formeldrei" is the news from Matte in Bern. In November, Moritz Adler, "an old friend and companion", joined Marco Mesot and Christian Wüthrich as CD and third partner in the team. Adler has worked at destruct for the past seven years. He realized communication and design projects for clients such as Parisienne, Redbull, PostFinance, Mobijeunes and Coca-Cola and designed the CDs of many renowned international and Swiss musicians. During this conspiratorial expansion and name change to Formeldrei, the agency's entire CD was also revised - and they moved to Gerberngasse in Bern. (pan)