New specialist certificate for advertising launched

 On December 3, four institutions founded the sponsoring body for the new federal certificate "Text and Concept Specialist". The aim is to enable a standardized professional examination in the Swiss advertising copywriting world. The initiators are the Swiss Advertising Association SW, the Swiss Copywriters' Association Script, the cantonal vocational school for further education EB Zurich and the Fédération romande de publicité et de communication FRP. The newly founded organization must present its national anchoring with a package of documents to the Federal Office for Professional Education and Technology OPET in Bern. This is the contact point for new projects in the area of occupational profiles. In the second phase, various experts develop the new examination and implementation regulations.
The job description has great potential, writes Swiss Advertising in a press release. Advertisers and clients in the advertising, communication and marketing industry are looking for qualified specialists. The Swiss Advertising SW office is the hub for the development of the specialist certificate planned for 2010.