Modest advertising high from Google in November
Google sold more ad placements again in November. Following a period of stagnation in October, the number of ad placements booked rose slightly by 5 percentage points in November, according to the monthly Swiss Adex report published by Angelink Yourposition.
Google sold more advertising space again in November. After stagnating in October, the number of advertising spaces booked rose again slightly by 5 percentage points in November, according to the monthly Swiss Adex published by Angelink Yourposition. 18.5 different companies now appear per search query on Google. In the previous year, the increase in the same month was a full 8 percentage points. At the same time, click prices fell by 6 points to their lowest level since March 2007. Whereas an average AdWords click cost around CHF 1.90 for months, this figure fell to just CHF 1.77 in November.
