Ebay presents itself as an alternative for Christmas shopping

 
The auction platform Ebay.ch claims to spare its customers the hustle and bustle of Christmas while still presenting thousands of gift ideas from all over the world. To communicate this stress-free pre-Christmas shopping, the Basel agency Favo had professional actors stage exaggerated everyday situations in public places. For example, a completely annoyed man flees from the Christmas hustle and bustle into the trees and can only be brought down again with the help of a psychiatrist who rushes over. Another tries in vain to get on a streetcar with a package that is far too long. After the performance, nurses handed out calming tea to passers-by with the advice of stress-free Christmas shopping on eBay. The campaign with a total of five subjects took place on four Saturdays in November in the cities of Basel, Bern and Zurich. 
Responsible at Ebay Switzerland:

Yves Mäder (Head of Marketing) and Michaela Götze (Internet Marketing/Project Management), responsible at Favo (idea and concept):
Daniel Comte, Noel Morganho (Creative Director), Eveline Arnold (Art Director), Armin Küste, Peter Liptak (Text/Concept), Heike Rindfleisch, Stefano Bucher (Consulting) and Marianne Zeller (Production) Responsible at Face AG for Communication Design (Realization):
Dan Furrer (Managing Director), Marc Schadegg (Consultant), Loredana de Luca and Manuela Furrer (Project Management).