Advertising offensive for the host city of Zurich
Euro 08 is drawing closer, and preparations are well underway in Zurich. The organizers have enlisted prominent Zurich residents to appear in promotional spots and plan to promote the city on the Limmat abroad.
Euro 08 is approaching, and Zurich is steadily preparing for it. The organizers were able to win over prominent Zurich residents for spots to promote the claim "We live Zurich" developed by AY&R. Among them are the German ex-footballer and TV commentator Günter Netzer, Nobel Prize winner Rolf Zinkernagel, DJ Tatana or ex-Miss Switzerland and actress Melanie Winiger. According to the Zurich project management, these ambassador clips will be used in a very targeted manner. On the website Euro.zuerich.com, other celebrities such as Carl Hirschmann, Andi Stutz or Stefi Talman speak out in testimonials for the Limmat city. As advertising for the so-called Host City Zurich, a charm offensive is also launched abroad. Since the top teams Italy, France and Romania play in Zurich as well as in Bern, the Zurich and Bern city presidents are teaming up on the promotional tour. They will be going to Rome, Paris and Bucharest together next year to promote their cities.
Zurich is planning a fan mile and public broadcasts of the soccer matches. A call for tenders was running for the fan mile, for which around 180 different projects were received. In January, one of them will be selected, Zurich Euro delegate Daniel Rupf said Tuesday, according to SDA. For the public broadcasts, called public viewing, and the fan mile, he expects costs of 9 million francs.
Zurich is planning a fan mile and public broadcasts of the soccer matches. A call for tenders was running for the fan mile, for which around 180 different projects were received. In January, one of them will be selected, Zurich Euro delegate Daniel Rupf said Tuesday, according to SDA. For the public broadcasts, called public viewing, and the fan mile, he expects costs of 9 million francs.
