Markus Good

Nominated for the 2008 Advertiser of the Year.


Markus Gut has been with Publicis since 1994 and has shaped the success of the long-standing number 1 in the management team since 1999, the last seven years as Managing Director Creation and Chief Creative Officer. From January 2008, Markus Gut will be responsible for the Y&R Group Switzerland with the same title. He entered the world of advertising after studying and training as a graphic designer at the School of Design in Zurich. Today, the top advertiser is a member of the Board of Directors of AY&R, a member of the Board of ADC Switzerland and a jury member of the ADC of Europe, Crossmedia Award, Swiss Poster Award, NY Festivals, Moebius Awards and others. Gut is a lecturer at Sawi, the ADC/BSW creative school and the HSG St. Gallen. He is a member of the Design Network Switzerland. All these activities and over 350 national and international creative awards have already earned him a nomination for Advertiser of the Year in 2003, 2004, 2005 and 2006. Markus Gut is also known as a lover of all things Anglo-Saxon and a passionate single malt expert. He is a member of various Scotch single malt societies, shareholder of a whisky distillery and organizer of legendary tastings. He is also actively involved in the family-owned winery "Al Mulinetto" in Gordola TI. In addition, Gut is co-initiator and co-owner of "La Boite", Jean Nouvel's only restaurant on Lake Greifensee in Uster.

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