Last but not least: Waiting for Eveline
Eveline Widmer-Schlumpf keeps the media landscape on its toes: While she certainly made life difficult for the print media writers, But she prompted Swiss television to issue a call for witnesses and gave the editors at 20minuten.ch the opportunity to shine with a properly chosen superlative.
Wednesday's Federal Council election is now officially a "thriller" in media parlance. But while in "Tatort" and the like it is always clear that the investigators will triumph in the end, everything remained open in the casting for the seventh seat in the national government. During Eveline Widmer-Schlumpf's long journey from Chur to Bern, Reto Brennwald got carried away with a desperate "call for witnesses" on SF. Meanwhile, the editors of 20minuten.ch were able to prove that even in the heat of the moment they can get the superlative "most wanted" correct. After the Blocher conqueror finally, finally arrived in Berne, she turned the country into a gigantic waiting room with the required cooling-off period - and made life difficult for the scribblers of the printed press. The editors-in-chief of the daily newspapers really didn't have an easy job on Wednesday. Whatever they had written in their papers was a waste of time shortly after eight o'clock on Thursday morning: when the elected-but-not-sworn-in Federal Councillor finally says yes or no, even the most profound commentary in the papers is not what readers want to see. Instead, the online media and the evening newspaper Heute will once again have their say. The latter was only just able to get the cooling-off period announcement into the paper. The Ringier paper is to be congratulated on being able to strike again on Thursday - if a chief writer from the paid press doesn't suddenly come up with the idea of digging up the old tradition of the Extrablatt.
