Assai prevents painful holes for Mobiliar

The Wirz subsidiary Assai has produced a mailing for Mobiliar on the subject of private pension provision. It is intended to draw attention to the fact that a third pillar is an advantage for retirement age if this time is to be enjoyed at the usual standard. With "MobiLife", Swiss Mobiliar offers the appropriate range of products for the third pillar in addition to the compulsory pension plan, so that there are no gaps in private pension provision. Assai created an analogy to personal dental care and realized a 3D mailing. The target group was sent a box containing a travel toothbrush and a travel toothpaste. The mailing thus emphasizes the theme "Those who take precautions will not have painful gaps later". The box includes a brochure explaining the pension system and inviting the target group to a free consultation. Finally, five travel vouchers were raffled off in a competition with partner Kuoni. Responsible at Schweizerische Mobiliar:
Marco Fioroni (Head of Advertising Marketing Communication), Nicole Müller (Project Management). Responsible at Assai Interactive: Stefan Dätwyler (Creative Direction), Stefan Frey (Art Direction), Sämi Weber (Text/Concept), Andrea Mahler (Production), Karin Lang, Beat Enderlin, Marlene Flück (Consulting).