Amnesty Germany advertises in the Youtube mud corner

 
On the YouTube film portal, it is common practice to use references to sex to increase the number of hits for clips. For example, a clip can be assigned terms such as "porn," "xxx," or "hot," or "sexy" preview images can be posted on the network to attract users. Amnesty Germany has now also made use of this Venus trap. The idea was implemented by Saatchi & Saatchi Frankfurt. In the new English-language image spot "The Trojan Girl", which can be found in the smut corner of Youtube, Amnesty has been luring the ignorant user with a red pout on a preview image since as early as December 10. As soon as the film starts, however, the preview image disappears and a well-dressed gentleman in a tie appears, explaining the aim and purpose of Amnesty to the baffled viewer. Whether the clip will be seen more because of this is doubtful. So far, the film has been played about 5,000 times. Georg Felser, professor of consumer psychology at the Harz University of Applied Sciences, told the Süddeutsche newspaper that the viewer's disappointment at not finding sex after all could be a hindrance.