Y&R Group communicates fun for the taste buds
The Y&R Group is promoting the treats from the Lolipop candy chain in Switzerland and southern Germany. The message is fun; visually, the two ad campaigns are set in a Playmobil children’s paradise.
The Lolipop 1st Candy Store has 21 locations in Switzerland and southern Germany and stocks over 900 different sweets. The Y&R Group has thematized and visualized the wide range of products for those with a sweet tooth as "fun for the taste buds". Two print motifs are intended to show that a little trip to Lolipop can bring great pleasure to the tongue, according to the press release. The motifs will be used as posters, advertisements and streetcar hangers, with Lolipop responsible:
Alexandra Bisaz and Nicole Reolon-Mächler. Responsible at the Y&R Group: Christian Bobst, Dominik Oberwiler (CD), Rob Hartmann (AD), Martin Stulz (text), Kathrin Gerber (art buying), Pablo Koerfer (consulting) and Patrick Rohner (image editing).
