Last but not least: Eveline smurfs on Facebook
By now, the news has reached even the remotest valleys: Switzerland has a new Federal Councilor. A former member of the Grisons cantonal government named Eveline Widmer-Schlumpf—who until recently was completely unknown to the majority of the Swiss people—accepted her election to Switzerland’s highest political body last Thursday, after about 18 hours of deliberation.
In the meantime, the news has reached even the furthest reaches of the valleys: Switzerland has a new Federal Councillor. Eveline Widmer-Schlumpf, a former member of the cantonal government of Graubünden who until recently was completely unknown to the majority of the Swiss people, accepted her election to the highest Swiss political body last Thursday after a deliberation period of around 18 hours. Since then, her profile has risen by the minute. This is not only due to her television appearances and press interviews, but also her proactive behavior in modern social networks. On Facebook, for example. Only around three hours after Widmer-Schlumpf was elected as the successor to Justice Minister Christoph Blocher by a majority of the united Federal Assembly on Wednesday, the woman from Graubünden already had her own Facebook profile, complete with full contact details and generous contact behavior. In no time at all, the woman from Felsberg had built up an impressive circle of virtual friends. Of course, everyone suddenly wanted to be friends with the new Federal Councillor. However, her new hobby harbors a risk that should not be underestimated: Facebook is already costing the British economy more than 200 million euros a day (see ). Hence the question: what consequences does a member of government addicted to the community network have for the Swiss economy? Have Blocher's voters smurfed themselves an economic problem with Eveline Widmer? Or is Papa Schlumpf Leon behind the action? Or perhaps the Gargamels and Azraels of the Zurich SVP? Questions upon questions.
