Saturn: From a lover of cheap to a hater of expensive

The German electronics group Saturn, which wrote advertising history with "Geiz ist geil" (stinginess is cool), is presenting a claim again for the first time - but only a temporary one: The slogan "We hate expensive!" adorns the latest subjects of the current campaign with the headline "Love, hate, madness!". However, the claim will only be used for the current campaign for the time being, as a company spokesperson told Werben & Verkaufen. The spokesperson left open whether it will remain as an overall slogan - as "Geiz ist geil" once was. Saturn has been running a campaign since last fall with the slogan
"We love technology! We hate expensive!". It was created by Scholz & Friends Berlin. A claim such as the one seen in the latest designs was missing from last fall's ads and posters.