FS Parker creates V.E.P. zone for "We are the Future
V.I.P. is a thing of the past. For «Wir Sind Zukunft,» FS Parker is designing the visual concept for the newly created, energy-self-sufficient «V.E.P. Zone» at Openair Frauenfeld and Openair Gampel. The participating festivals are actively contributing to climate protection and reducing their use of fossil fuels.
FS Parker has implemented the climate protection campaign "Greenfestivals" together with Aroma Switzerland and Black Frame Studios. A V.E.P. - Very Ecological Person - lives festival feeling and deals consciously with energy. Access to the V.E.P. zone including a festival pass, can be won by sending in a creative video showing how to protect the climate.
Gusti aka @jounggustav, video creator and TikToker from Zurich, is at the center of the explanatory video about the V.E.P. Zone. With the statement "Mir sind de Afang, nöd de Schluss." he wants to motivate Generation Z to do something for the environment.
"The cool thing about the campaign is that we were completely free to create and implement the design from V.E.P.," said Mascha Schweizer, junior graphic designer at FS Parker. "We are mega proud that the promotional clip will be so highly visible at the festival."
Responsible for FS ParkerBenjamin Franz (Creative Director), Michaela Aerne (Consulting / Project Manager), Jan Espig (Graphic Designer / Illustrator), Mascha Schweizer (Junior Graphic Designer), Jonas Bürgi (Senior Graphic Designer).
