Publicis drops its pants for Axe

The Zurich advertising agency Publicis provides proof that there are fragrances that are so beguiling to women that they can't stop themselves and want to get into the perfumed gentleman's pants: Three posters for the men's fragrance Axe each show a different pair of men's pants pulled down. The fragrances are apparently so effective that the posters were pulled down at the same time as the trousers: Folded, they are now only to be found in the lower half of the posters. Responsible at Unilever:
Lukas Waller (overall responsibility). Responsible at Publicis: Florian Beck (creative and art direction), Thomas Berger (graphics), Marcel Maegerle (consulting), Andreas Caruso (production), Giuliano di Marco (photography), Frontwork (poster production).