JWT+H+F stages Berocca as a stress killer

What to do when the boss is in a bad mood again and all the vacation days have already been used up? Throw in Berocca, recommends the Zurich advertising agency JWT+H+F with its new campaign. As last year, manufacturer Bayer is targeting the commuter segment because this is precisely the target group that is exposed to daily stress and therefore needs strong nerves. The posters, which will be hanging around and in the largest Swiss train stations from the beginning of the year, allude to boss/employee situations in which particularly strong nerves are needed:
Remy Fabrikant (overall responsibility), Mike Krüll (Creative Director and Text), Isa McInnes (Art Direction), Rainer Bühler (Strategic Planning), Petra Nigg, Cyprian Sutter (Consulting). Responsible at Bayer Switzerland: Melinda Flück (Brand Manager).