Merger of AZ Direct and Dr.Huldi.Management.ch

 The Swiss direct marketing companies AZ Direct and Dr.Huldi.Management.ch merged on January 1, 2008. Both companies will continue to operate under their existing company names. According to the managing directors of the two companies, Jakob Nef and Christian Huldi, the aim of the merger is to bundle their strengths and expertise. AZ Direct is a full-service provider in direct marketing, while Dr.Huldi.Management.ch is active in the areas of consulting, training and coaching in database and dialog marketing as well as customer relationship management (CRM). In future, the companies want to offer customers a complete package from a single source. They anticipate growing customer demand for CRM and direct marketing services.
Following the merger, Dr.Huldi.Management.ch is moving from Feldmeilen in Zurich to the AZ Direct site in St. Gallen in Eastern Switzerland. The two other AZ Direct locations in Rotkreuz and Crissier will remain as before.