Euro RSCG Zurich fires up the caffeine cannon for Michel
In addition to traditional advertising for Michel, Euro SRCG Zurich is now also organizing below-the-line initiatives for the fruit juice manufacturer.
In addition to traditional advertising for Michel, Euro SRCG Zurich is now also organizing below-the-line measures for the fruit juice manufacturer. The image opposite is part of a three-stage online presence for the launch of Michel Power CoffeeBerry, a new energy drink with caffeine.
Responsible at Michel: Michael Brodbeck (Head of Marketing), Fabien Morf (Product Manager) and Pascal Freudiger (Junior Product Manager). Responsible at Euro RSCG Zurich:
Jürg Aemmer (CD), Charles Blunier (AD), Barney Rees/Grit Böhme (graphics), Christian Schirmer (text), Andreas Sedmak and Desirée Guzman (consulting), Roman Emunds (strategy), Maya Iseli (art buying), Maxomedia (online) and Frank Bodin (overall responsibility).
