Swiss launches promotional streetcars for the 2008 European Football Championships
The Lufthansa subsidiary Swiss is running a streetcar decorated with cheering football fans in Zurich, Basel and Geneva. It wants to get the public in the mood for the 2008 European Football Championship and promote itself as the "Airline For All Fans".
From mid-January, they will be traveling through Zurich, Basel and Geneva alongside the other European Championship advertising gondolas: Lufthansa subsidiary Swiss will have a streetcar decorated with cheering football fans in each of the three cities. It wants to get the population in the mood for the 2008 European Football Championship and also promote itself as the "Airline For All Fans". It flies to all the countries that have qualified for the finals. For the photos, Swiss employees posed in front of the camera in fan outfits of the participating football nations. On January 14, the Geneva streetcar made its maiden voyage on the city's network. The other two streetcars were inaugurated on January 15: In Zurich, the city president Elmar Ledergerber was the godfather, while Basel's "Drämmli" was christened by Ralph Lewin, member of the Basel cantonal government. In Geneva, the streetcar runs on various lines, in Basel on line 15 and in Zurich on line 3. In addition to the streetcars, a Swiss "Hopp Schwiiz" plane has been on a similar mission in Europe since the beginning of December.
