McCann plants letters for XL Capital
For the sixth time since 2003, McCann Erickson has launched a campaign for XL Capital, one of the world’s largest industrial insurers. The six new ad concepts address industry-specific topics such as aviation and telecommunications and their related products.
McCann Erickson has been working with XL Capital, one of the world's largest industrial insurers, since 2003. For the sixth year of the campaign, the agency has created six new motifs, which in turn are intended to visualize the insurer's strength in terms of financial security and coverage. The new motifs increasingly focus on industry-specific topics such as aviation or telecommunications and their products. In addition to the international brand campaign, the motifs are also being used by XL Insurance for product advertising in specific countries. They were again realized by the well-known photographer Tom Nagy in Osaka, Singapore, Chicago, Barcelona, Belgium and Austria:
/ / / / / Responsible at XL Capital:
Roger Scotton (VP Corporate Communications), Barry Brewer (VP Marketing) and Andrew Vigar (Regional Manager Asia). Responsible at McCann: Kathrin Aebersold (consulting), Sandra Panchard (consulting), Tom Kees (art director), Kzurich (production), Universal McCann (media) and Urs Jaermann (overall responsibility).
