Advertising agency launches guerrilla campaign for youth hostels

 
Werbeanstalt Schweiz has taken the Helvetic Tours poster campaign with the motto "Price Pearls" as a theme to draw attention to the Swiss Youth Hostels' own permanent price pearls. In a guerrilla action on Friday, several "sandwich men" moved through Zurich city center as walking poster columns, their posters referring to those of the tour operator. The message: "We also have price pearls: but even cheaper ones. Not only beach vacations, but also mountain vacations: 1 night from 27 francs including breakfast."