New APG study with performance values from SPR+

 From 2008, the APG long-term study Poster Performance Index PPI will include the new SPR+ performance values based on the new basic research of Swiss Poster Research Plus. The qualitative advertising impact, i.e. recall, brand recognition and favorability, will be measured. To this end, ten survey waves will again be conducted in the Bern and Lausanne conurbations.
In addition to national poster campaigns, out-of-home campaigns from eAd - poster ads on animated eboards in train stations in the largest Swiss cities - will also be scrutinized for the first time, according to a press release issued on Monday.