Bern University of Applied Sciences opens degree program in Marketing and Sales
Starting in April 2008, the Bern University of Applied Sciences will offer the part-time continuing education program "Certificate of Advanced Studies (CAS) in Marketing and Sales." The program lasts 20 days spread over half a year.
From April 2008, the Bern University of Applied Sciences will be offering a part-time Certificate of Advanced Studies (CAS) in Marketing and Sales. In 20 study days spread over six months, participants will learn how to systematically develop the marketing planning process and create strategic and operational concepts. According to the University of Applied Sciences, they will be introduced to the basics of marketing, market analysis, market research and marketing strategy and learn about the most important concepts, methods and tools. Case studies, presentations by external lecturers and case studies supplement the theoretical part and are intended to guarantee a high level of practical relevance. Admission is open to people with a university degree and at least two years of practical experience or equivalent previous education. The course is held in Bern.
