Erdmannpeisker and BLS leave tracks in the snow
The Biel-based agency Erdmannpeisker is bringing winter closer for BLS: It showcases how winter sports gems line the railway company’s traditional route.
The Biel-based agency Erdmannpeisker brings winter closer for BLS. Since December 12, 2007, the railroad company has not only been running through the NRLA tunnel, but also on the traditional home route via the old Lötschberg tunnel. According to the press release, winter sports enthusiasts will find one gem after another along this route. The BLS winter campaign by Erdmannpeisker therefore demonstrates how close rail and piste can be to each other. The four subjects, which are used as posters, railboards and advertisements, show typical winter sports scenes at first glance. On closer inspection, you can see how the tracks in the fresh snow merge seamlessly into snow-covered tracks. Incidentally, even more winter wonders can be found in the new excursion brochure, which was also created by Erdmannpeisker.
Responsible at BLS:
Martin Gäggeler (RE Lötschberg project manager). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Simone Mareth (text), Daniel Hesse (AD), Selina Helbling (consulting), Detail AG (image processing).
Responsible at BLS:
Martin Gäggeler (RE Lötschberg project manager). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Simone Mareth (text), Daniel Hesse (AD), Selina Helbling (consulting), Detail AG (image processing).
